Realtor® 3 Steps to Success
One of the challenges that many real estate sales professionals have is "finding business." Whether you are a new or veteran Realtor looking to grow your business, you must...
FOCUS: Be a big fish in a small pond and choose a specific target market. Your real estate branding identity strategy will be more successful if you closely target your market. Focus on getting your name in front of your current customers and best potential customers. Having an effective brand marketing and real estate marketing strategy will create loyalty in your customers making your competition fade by the way side.
BE CONSISTENT: Convey trust with consistent brand communications and build brand loyalty by keeping in touch with your clients and real estate prospects on a consistent basis with branded email communications; Just Listed/Just Sold e-Cards, Just Listed/Just Sold e-Flyers, and monthly e-Newsletters that are easily available with IXACT Contact’s Realtor CRM.
CREATE AN EMOTIONAL CONNECTION: Making an emotional connection to your customers creates awareness, has influence, prompts their buy-in and loyalty. Your website, e-newsletters, Facebook, Twitter, blog and personal brochures are excellent ways to create an emotional connection with customers and real estate prospects. Be a resource for information that matters while letting them get to know you better. Discover any issues and be the problem solver. Communicate your promise and express your unique value through the words and images of a strong consistent brand.
Branding is the best way to differentiate your business from competitors. Remember, it’s all about having a unique personality that appeals to customers. -- Michelle Vella